![]() ![]() Read the full article on The Guardian: Helvetica Now: why the Marmite of fonts was redesigned ![]() “But so many people are interacting with design on their smartphones that Helvetica wasn’t really competing any more.”” “My first reaction was: ‘Oh my God?’” he says. Van Bennekom says, despite its status as a modern classic, the typeface was suffering in the smartphone era. The redesign comes after Google, Apple and other digital companies’ creation of their own, more versatile takes on the typeface that were easier to read on smaller surfaces such as an Apple Watch. “Typefaces must cope with every manner of output and device: high- and low-res, gigantic and tiny, so looking at the technology of today and the applications that require legible text, the move to Helvetica Now is natural.” “Monotype’s director, Charles Nix, says the typeface needed to evolve to stay relevant in digital contexts. Helvetica Font Updated: Even a well-loved font needs to be updated to stay relevant with changing technologies. ![]()
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